There are many reasons why Canada Post needs to update their mail format. It's common knowledge that Canada is rapidly becoming one of the most popular places to do business and is attracting millions of visitors with its welcoming climate and rich diversity in culture and communities. It's also common knowledge that Canada's postal service is considered among the best in the world, with an award from the United States Postal Service (USPS) stating so. As a result, Canada Post needs to change their mail format to make their services as competitive as possible. While there are many concerns that have been brought forth, the most pressing issue is the fact that Canadian residents and businesses will have to use Post Mintel or DHL as their mail carrier, instead of the Canadian Postmaster's Association's (CPA) regular mail service.
While it might not seem like a big deal now, what many people don't realize is that this means a huge shift in how your business is run, and the mail you receive and manage has to be in a completely different mail format from before. For example, you would have received your mail in a regular mail letter format, not a self-service mail format. While many small business owners won't think too much about it, the end result can mean lost time and wasted money when the changes are rolled out one year later.
In addition to switching over to the new Canadian mail format, Post Mintel is also phasing out their direct mail services. The current versions offer a lot of benefits to businesses, but they have been unable to break into the direct mail market in the U.S. successfully. As a result, many companies are opting for online email marketing instead, which is both cheaper and more efficient. But even though email campaigns cost less, they still need to be managed properly in order to keep up with the pace of modern marketing. And when you look at how the economy is getting by now, it's easy to see that being able to manage your online marketing costs and in addition to your mailing costs is a huge advantage for any business that wants to succeed.
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